The company: Firedog Marketeers
Firedog Marketeers is an independent marketing services company founded in 2004. It’s NOT a full-service marketing agency or content creation firm. (Hey, I’m only one person.) Instead, I work as an extension of your marketing department by providing individual, project-based services to meet your organization’s unique marketing needs. By rapidly becoming a virtual member of your team, I can effectively tackle specific marketing projects, while freeing you to focus on other strategic initiatives.
And my commitment to you…for every project I will strive to ignite new ideas, work like a mad dog, and communicate, communicate, communicate. Let’s chat…
Its chief: messaging architect, web content strategist, launch rock star
My name is Carol Baxter, and I bring more than 20 years of corporate and product marketing experience to your project. Over the years, I’ve worked with technology companies of all sizes, disciplines, and unique cultures. In addition, I’ve gained practical insights from collaborating with those individuals who purchase and use this technology.
Prior to launching Firedog Marketeers, I worked at 4D, Adobe, IBM, and Mercury Interactive (now HP) where I honed my marketing skills. I developed and managed high-visibility, demand generation programs, advertising campaigns, branding initiatives, launches, and content marketing. Read my LinkedIn profile for more details.
From my experience working inside these deadline-driven marketing departments, I know that there are never enough resources, brainpower, and time to do everything in-house. And, you can never plan for those unexpected fire drills. That’s where I can step in immediately to help your company meet its most critical marketing challenges — from quick-turn programs to longer-term launch initiatives.
The inside skinny on my company name
I often get questions about the origin of my company name. It’s really quite simple. Marketeers and Dalmatians share similar characteristics. Both are nimble, persistent (yes…stubborn), and passionate about their work. They excel under pressure and offer comic relief when needed. And in crisis moments, they have been known to hurdle a fence (or two) to get the job done. That’s me!
Meet my own fire dogs (a.k.a. senior management) — Bailey and George.